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AEO & GEO

AI SEO services that get your brand cited by ChatGPT and AI Overviews.

Structured, direct-answer content built as AI SEO services — covering both answer engine optimization (AEO) and generative engine optimization (GEO), layered on strong technical SEO.

3-6mo
To consistent citation patterns
0
AI engines tracked manually
FAQPage
Schema rolled out sitewide
Citability testManual check today
"What is performance marketing?"ChatGPTCited ▲
"Best PPC agency Gurgaon"PerplexityCited ▲
"SEO vs GEO difference"AI OverviewsNot yet ▼
"Digital marketing cost India"GeminiNot yet ▼
What it is

A different skill from traditional SEO

AI engines favor content that answers a specific question directly in the first few lines, is backed by clear facts or numbers, uses structured formatting, and carries schema markup that machines can parse unambiguously.

Direct-answer content

Question-led headers with a 2-3 line answer before elaboration — the format AI engines lift cleanly.

Not a replacement for SEO

GEO builds on technical SEO and content fundamentals — it doesn't work as a standalone service.

What's included

Everything needed to actually earn AI citations

Not just one service page mentioning GEO — structural changes across the site.

01

Citability audit

Identify where existing pages fail the "direct answer" test AI engines use.

02

Direct-answer restructuring

Question-led headers with 2-3 line answers before elaboration.

03

Schema implementation

FAQPage, Article, and Organization schema across the site.

04

Comparison & definitional content

The content type most frequently cited by AI engines.

05

Pricing transparency pages

AI engines favor explicit numbers over vague "contact us for pricing."

06

Citation monitoring

Ongoing tracking of brand mentions across ChatGPT, Perplexity, and AI Overviews.

How we work

A five-step rollout, layered on your existing SEO

This is the real sequence every GEO engagement follows.

01

Citability audit

Test how your current site content performs when the same questions are asked of ChatGPT/Perplexity/AI Overviews.

02

Structural rebuild

Rewrite priority pages with question-led headers and direct-answer openings.

03

Schema rollout

Implement FAQPage, Article, and Organization schema sitewide.

04

Content gap-fill

Build the comparison, definitional, and pricing pages AI engines pull from most.

05

Monitor & iterate

Track citation frequency and adjust content based on what's actually getting pulled.

Why Hawk Martech

Built on strong fundamentals, not sold as a silver bullet

GEO only works layered on top of strong technical SEO and content — we build it alongside our SEO and content teams' existing work, not as an isolated add-on.

No overpromising — GEO citation tracking is still immature; we report honestly on progress.
Schema-first — structured data implemented sitewide, not on a single page.
Built on real SEO work — not a standalone service disconnected from technical foundations.
Get in touch
3-6mo
To consistent citation patterns
0
AI engines actively tracked
0
Schema types rolled out sitewide
0+
Clients across SEO & content

Trusted by brands across FMCG, healthcare, and D2C

DaburCP PlusLumaxTap HealthRegenta SuitesRangsutraSpan Floors
Try it yourself

What's your site's AI Citability Score?

Answer honestly about your current site — this scores how likely ChatGPT, Perplexity, and AI Overviews are to cite you today.

Common questions

You have questions, we have answers

AI SEO services (also called AEO — answer engine optimization, or GEO — generative engine optimization) restructure site content so AI systems like ChatGPT, Perplexity, and Google AI Overviews can parse and cite it directly in generated answers, rather than only sending a traditional search link.

AI SEO services in India follow the same underlying methodology as anywhere else — direct-answer content, schema markup, and citation monitoring — since AI answer engines don't apply region-specific ranking the way traditional search does.

They're largely used interchangeably in practice. "AI search optimization" tends to describe optimizing for AI-powered search features generally (including Google's AI Overviews); "generative engine optimization" (GEO) more specifically targets standalone generative AI tools like ChatGPT and Perplexity. Both rely on the same direct-answer, schema-backed content approach.

We operate as both — GEO only works layered on top of strong technical SEO and content fundamentals, so we don't sell it as a standalone service disconnected from the SEO work underneath it.

AI SEO services (what we do) means optimizing content so AI answer engines cite it; AI-driven SEO tools are software that uses AI to speed up tasks like keyword research or content briefs. The two are related but distinct — tools assist the work, they don't replace the strategy.

Get an AI-citability audit

We'll test how your site performs when the questions your buyers ask are put directly to ChatGPT and Perplexity.

Get a free citability audit
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