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Sourcing, negotiation, content approval, and reporting — run by Dot Media, our dedicated influencer marketing agency in India covering nano-influencers through celebrity-led campaigns.
Influencer marketing is the practice of partnering with content creators — from nano and micro-influencers to celebrities — to promote a brand through authentic, creator-native content.
Selection based on real audience relevance and engagement — not just follower count.
With the right usage rights, creator content is repurposed into some of the highest-performing paid ad creative.
Every tier and every format handled by one dedicated team.
Across nano, micro, macro, and celebrity tiers.
Rates, usage rights, and timelines agreed before production starts.
Workflows that keep content authentic while staying on-brand.
Instagram, YouTube, and emerging platforms, managed together.
Engagement, reach, and conversion where trackable.
Larger brand activations built around celebrity and cultural IP.
This is the real sequence every influencer campaign follows.
Define campaign goals and ideal creator profile.
Identify and vet creators across relevant tiers and platforms.
Align on deliverables, usage rights, and timelines.
Manage content review to keep it authentic while on-brand.
Measure engagement and reach; repurpose top content for paid use.
Dot Media's dedicated influencer marketing focus, combined with Hawk Martech's broader creative and performance capability, means influencer content feeds directly into paid social and organic strategy.
Trusted by brands across FMCG, healthcare, and D2C
Enter your total campaign budget — see a realistic creator mix and our management fee for running it.
An influencer marketing agency sources and vets creators, negotiates rates and usage rights, manages content briefing and approval, and reports on engagement and reach — end-to-end campaign management rather than just a contact list of influencers.
We're an agency, not a self-serve platform. That means dedicated sourcing, negotiation, and campaign management by a team, rather than a software tool where you browse and book creators yourself.
Yes — alongside nano and micro-influencer campaigns, we've managed celebrity and athlete-led brand partnerships, including market-entry campaigns built around celebrity IP.
Our influencer marketing agency in India work is run through Dot Media in Mumbai, with capability to extend into international creator markets for brands expanding beyond India.
Engagement rate and reach are baseline metrics; where trackable — unique promo codes, affiliate links, landing page UTMs — we also measure direct conversion impact.