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Meta, Google, LinkedIn, YouTube, DSP, and marketplaces — run as one performance marketing agency, with performance marketing services scoped to your specific CAC and ROAS targets.
Performance marketing is paid advertising where every campaign is measured against a specific business outcome — CPL, CAC, or ROAS — across every channel a customer might convert on, rather than treating each platform as a separate silo.
Budget allocated to whatever channel is delivering the lowest CAC or highest ROAS, not fixed splits.
One attribution framework across channels, instead of separate platform dashboards that don't talk to each other.
No siloed platform specialists — one team owns the full budget picture.
Meta, Google, LinkedIn, YouTube, DSP, marketplaces, and quick commerce.
Awareness, consideration, and conversion layers, not one flat campaign.
Tied to performance data, not just brand guidelines.
Budget allocation modeling across channels based on real conversion data.
One measurement framework, not fragmented platform dashboards.
CRM-linked campaigns that follow the customer past the first click.
This is the real sequence every cross-channel account moves through.
Define target CAC/ROAS and audit any existing channel performance.
Allocate initial budget based on where your audience converts best.
Early weeks focus on signal-gathering across audiences, creatives, and placements.
Budget consolidates toward what's proven, cutting underperforming channels.
Reporting tied to CAC, ROAS, and pipeline — reviewed monthly.
We've handled ₹95M+ in media budget across 50+ active clients spanning FMCG, healthcare, real estate, and D2C — the strategy comes from live experience, not a single-platform specialization.
Trusted by brands across FMCG, healthcare, and D2C
Enter your total monthly ad spend — see a recommended channel split and what our retainer plus commission would look like.
A performance marketing agency plans and runs paid campaigns across every channel where a customer might convert — Meta, Google, LinkedIn, marketplaces — measuring each against CAC or ROAS rather than vanity metrics, and reallocating budget weekly toward what's converting.
No meaningful industry distinction — the terms are used interchangeably. What matters more when evaluating either is whether they manage budget across channels under one team, or hand off between platform specialists.
Yes — performance marketing agency in India means accounting for India-specific channel costs (lower CPCs than Western markets), marketplace advertising (Amazon, quick commerce), and regional budget planning, alongside global-standard measurement practices.
AI performance marketing refers to using automated bidding and AI-driven budget allocation (like Google's Performance Max or Meta's Advantage+) within a broader strategy — we use these tools within campaigns but keep human oversight on budget allocation and creative strategy rather than running fully automated.
Initial allocation is based on where your audience historically converts best; budget then shifts weekly toward whatever channel is delivering the lowest CAC or highest ROAS.