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A PPC management agency running Search, Shopping, Performance Max, and remarketing for ecommerce and B2B — optimized weekly and reported against cost-per-acquisition and ROAS, never impressions alone.
PPC and SEM management covers the full lifecycle of your Google Ads account: keyword strategy, bid architecture, ad copy testing, landing page alignment, and conversion tracking — optimized every week against the outcome that actually matters to your business.
Search, Shopping, Display, and remarketing structured to match every stage of buyer intent — not one flat campaign trying to do everything.
Monthly reports tied to cost-per-acquisition, ROAS, and pipeline value — never a vanity dashboard of clicks and impressions.
No piecemeal add-ons — every account gets the full lifecycle of strategy, execution, and optimization.
Keyword strategy, match types, and negative keyword lists structured around commercial intent.
Built for ecommerce and marketplace sellers who need product-level visibility at scale.
Funnels that bring back warm visitors instead of only chasing new impressions.
GA4, Google Tag Manager, and offline conversion imports so sales data feeds back into bidding.
Page-level fixes that lower CPC by improving relevance, not just bidding higher.
Bid, budget, and creative tests running continuously — not a "set and review quarterly" account.
This is the actual sequence every account moves through — from first audit to a scaled, optimized engine.
We review your existing account — or your competitors' ad presence, if starting fresh — to find exactly where budget is being wasted today.
Campaigns are rebuilt or set up around commercial intent and funnel stage, not just search volume.
The first 30 days gather signal data across ad groups, audiences, and creative before any aggressive scaling.
Budget shifts toward what's proven to convert, with negative keyword and audience exclusions tightened weekly.
We run performance marketing across Meta, Google, LinkedIn, YouTube, DSP programmatic, and marketplaces for 50+ active clients — so your Google Ads budget is planned with real cross-channel context, not as a standalone account.
Trusted by brands across FMCG, healthcare, and D2C
Pick your industry and target monthly leads — get an estimated media budget and CPC range before any agency fee.
Every Google Ads impression is won through a real-time auction. Ad Rank = your bid × Quality Score — not just who bids highest. Set your numbers below and see if you'd win the slot against three simulated competitors.
Cost per click in India typically ranges from roughly ₹5 at the low end (ecommerce, low-competition retail) to ₹150+ for competitive service categories, and can exceed ₹400–460 for insurance, lending, and legal keywords. Ecommerce and retail generally sit around ₹15–40, education ₹15–45, real estate ₹40–120, and healthcare ₹35–80. This is media spend only — our management retainer starts at ₹1,00,000/month plus a 10% commission on ad spend, scaling with account complexity.
For most small and mid-size businesses in low-to-mid CPC categories, ₹30,000–₹50,000/month in media spend is a practical starting point — enough to gather 4–6 weeks of conversion data without running dry mid-month. High-CPC categories like insurance, lending, or competitive real estate typically need ₹2,00,000–₹5,00,000+/month just to collect enough clicks to learn anything.
Our PPC retainer starts at ₹1,00,000/month and scales with account complexity and channel count, plus a 10% commission on ad spend. The retainer covers strategy, campaign builds, and weekly optimization; the commission scales with you as media spend grows, so the incentive stays aligned with growing your account rather than capping effort at a flat number.
Google's automated bidding needs roughly 30–50 conversions in a rolling window to exit its "learning phase" and bid efficiently. For a new account, that's typically 4–6 weeks; for high-competition verticals like finance or real estate, it can take 60–90 days. Pausing or making major changes during this window resets the learning phase — one of the most common reasons accounts underperform in month one.
The media budget goes entirely to Google for clicks — none of it reaches the agency. The management fee covers strategy, campaign builds, bid and budget optimization, and reporting. A commonly overlooked third line is tooling and creative — landing pages, tracking setup, ad design — worth budgeting an extra 5–15% on top of media spend so campaigns aren't running against unoptimized landing pages.
Yes — as both an ecommerce PPC agency and a B2B PPC agency, we structure campaigns differently for each. Ecommerce PPC leans on Shopping and Performance Max with product-level bidding; B2B PPC campaign management is Search-first, with longer sales cycles tracked through offline conversion imports rather than instant purchase data.
Yes — our PPC management services in India account for India-specific CPC benchmarks, regional language ad variants, and city-tier bid adjustments, alongside the same account structure and reporting we'd run for any market.