Social Media Advertising Agency | Facebook Advertising & Paid Social Services
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Paid Social

Social media advertising agency built for conversion, not just reach.

Facebook advertising, Meta, and LinkedIn campaigns — run as full social media advertising services by an agency reporting against CAC and ROAS, not vanity engagement.

0
Funnel layers — prospect, retarget, LAL
Weekly
Creative & audience testing
CAPI
Server-side tracking, iOS-proof
Ad account viewMeta
Prospecting — Lookalike 1%CPM ₹180ROAS 3.1x ▲
Retargeting — Cart abandonCPM ₹95ROAS 9.4x ▲
UGC creative — Set BCTR 2.8%Winning ▲
Static creative — Set ACTR 0.9%Paused ▼
What it is

Distinct from organic — and reported that way

Social media advertising is paid campaign management across platforms like Meta and LinkedIn — audience targeting, creative testing, and budget optimization built around a specific conversion goal, distinct from organic content and community management.

Funnel-first structure

Prospecting, retargeting, and lookalike audiences layered by funnel stage, not one flat campaign.

iOS-proof tracking

Server-side Conversions API and offline imports keep ROAS accurate despite privacy changes.

What's included

Full-funnel paid social, run weekly

Creative, audience, and budget testing cycles that never go stale.

01

Campaign & audience strategy

Across Meta and LinkedIn, matched to your funnel stage.

02

Creative strategy & testing

Static, video, carousel, and UGC-style creative tested against each audience.

03

Full-funnel builds

Prospecting, retargeting, and lookalike audiences structured together.

04

Conversion tracking setup

Meta Pixel, Conversions API, and offline conversion imports.

05

Budget optimization

Weekly bid and creative testing tied to CAC and ROAS targets.

06

Revenue-tied reporting

CAC and ROAS reporting, not just reach or engagement.

How we work

A five-step cycle, run every week

This is the real sequence every paid social account moves through.

01

Audience & funnel strategy

Define prospecting, retargeting, and lookalike layers based on funnel stage.

02

Creative development

Build and test multiple creative formats and angles against each audience.

03

Launch & learn

Early weeks focus on gathering signal across audience/creative combinations.

04

Scale

Budget consolidates toward what's converting; underperforming ad sets paused.

05

Report & iterate

CAC and ROAS reporting drives ongoing creative and audience refinement.

Why Hawk Martech

Paid social decisions made with the full channel picture

Paid social sits within our broader performance marketing practice, so budget and creative decisions are made with Google, LinkedIn, and marketplace data in view — not as an isolated Meta account.

UGC-first creative — influencer and UGC content built into testing plans where rights allow.
iOS-proof measurement — server-side tracking reduces reliance on browser pixels alone.
Cross-channel context — budget decisions informed by Google and LinkedIn performance too.
Get in touch
₹0M+
Media budget handled
0
Funnel layers per campaign
Weekly
Creative & bid testing
0+
Active clients across paid social

Trusted by brands across FMCG, healthcare, and D2C

DaburCP PlusLumaxTap HealthRegenta SuitesRangsutraSpan Floors
Budget calculator

What would your paid social funnel and fees look like?

Enter your monthly ad spend — see a recommended funnel split and our retainer plus commission.

Common questions

You have questions, we have answers

A social media advertising agency manages paid campaigns across platforms like Meta and LinkedIn — audience strategy, creative testing, budget optimization, and conversion tracking — distinct from organic content and community management.

Facebook advertising management (alongside Instagram) is core to our social media advertising services, run within a broader paid social practice that also covers LinkedIn for B2B campaigns.

Social media advertising services bring dedicated audience strategy, creative testing cycles, and cross-channel budget context that an in-house generalist running ads part-time typically can't match — the difference is usually depth of testing and reporting rigor, not access to the ad platform itself.

Yes — paid social media advertising through us includes creative strategy and production (static, video, UGC-style), not just media buying on creative someone else supplies.

Through server-side tracking (Conversions API), first-party data integration, and offline conversion imports — reducing reliance on browser-based pixel tracking alone.

Get a free paid social account audit

We'll show you exactly where your current Meta or LinkedIn spend is underperforming.

Get a free audit
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